Discover Dindi Tourism Shoot

Murrindindi Shire · 2026-07-02

Turbo 360 headed into Murrindindi Shire to shoot photography and stock video for the Discover Dindi tourism campaign, covering MTB events at Lake Mountain, the Alexandra Rodeo, and scenic shire locations.

Murrindindi Shire — or 'Dindi', as the locals call it — is one of Victoria's most varied and underrated regional destinations, sitting just a short drive north-east of Melbourne. When Murrindindi Shire Council commissioned a wide-ranging photography shoot to fuel their Discover Dindi tourism campaigns, they brought in Turbo 360 to capture it all: the landscape, the community, the events, and the energy that makes this part of the state worth visiting.

Family walking with a dog along a bush trail in Murrindindi Shire, Victoria, surrounded by tall eucalypt trees — Family days out on the bush trails of Murrindindi Shire

About Discover Dindi

Discover Dindi is the official tourism platform run by Murrindindi Shire Council, promoting the shire's charming towns and villages — Marysville, Eildon, Yea, Alexandra, Kinglake and their surrounding districts. The campaign targets both day-trippers and overnight visitors, showcasing the region's natural beauty, local produce, events calendar, and growing adventure-sports scene. Murrindindi Shire spans 3,879 square kilometres of peri-urban and alpine country, offering an impressive range of experiences within easy reach of Melbourne.

Two women walking towards the Murrindindi Shire Council Yea office and library building — The Murrindindi Shire Council offices in Yea

Aerial drone shot of Alexandra township and lake in Murrindindi Shire, with mountain ranges in the background — The Eildon township, nestled between the lake, pondage and the ranges

What We Covered

This was a multi-location shoot spread across the shire, with our team moving between events, townships and scenic spots to build a broad and usable library of images. The brief called for content that reflected real life in Murrindindi — the people, the places, and the activities that give the region its character.

Key locations and moments we covered included:

Mountain bike events at Lake Mountain Alpine Resort — Lake Mountain is home to over 80 km of rideable trails, including the Cascades, a celebrated all-mountain trail that flows from the resort summit through beautiful alpine forest down to Marysville. We captured riders in action across the trails, from helmeted competitors on the upper mountain to riders weaving through towering mountain ash and tree ferns below.
The Alexandra Rodeo — held under lights on the second weekend in January, this pro rodeo draws Australia's elite cowboys and cowgirls to compete in events including saddle bronc, bareback, bulls, and barrel racing, in front of a packed crowd. It's one of the most atmospheric sporting events in the region and a strong fit for tourism campaign content.
General scenic and community photography across the shire — from aerial drone shots of Alexandra and the surrounding river country, to community moments in the townships, children on bikes at a local pump track, council staff out in the field, and families enjoying the bush.

Mountain bike rider on a trail through tall alpine ash and tree fern forest at Lake Mountain, Murrindindi Shire — Riding the trails through alpine forest at Lake Mountain

Two female mountain bike riders in full gear posing with their bikes at Lake Mountain Alpine Resort, Victoria — Riders at Lake Mountain Alpine Resort during the mountain bike event

Rodeo rider on horseback at the Alexandra Pro Rodeo in Victoria, performing in front of a large crowd under lights — High-energy action at the Alexandra Pro Rodeo

Two children on bikes wearing helmets at a pump track in Alexandra, Murrindindi Shire, with gum trees in the background — Kids riding at the local pump track in Alexandra

Aerial drone photograph of a small township road flanked by dense native bushland in Murrindindi Shire, Victoria — Aerial view of the lush bushland townships of Murrindindi Shire

Aerial drone shot of a river bridge crossing lush green farmland and rolling hills in Murrindindi Shire, Victoria — Rolling green river country in Murrindindi Shire, captured by drone

What We Delivered

At the end of the project, Murrindindi Shire Council received a comprehensive package to power their Discover Dindi campaigns:

A full library of professional photography spanning events, community life, aerial landscapes, and tourism-ready lifestyle images
Stock video clips to support digital campaign use across social media, web, and promotional materials

The variety of the content — from the action of the rodeo and MTB events to the quiet warmth of community moments — gives the Council flexible assets they can draw on across different channels and audiences.

Murrindindi Shire Council community safety officer with a dog beside a council vehicle in rural Victoria — Council community safety services captured on location

Murrindindi Shire Council library staff member smiling and handing a book to a visitor at the Yea library counter — Friendly service at the Yea library

Mother holding a baby and chatting with another parent at a community mothers group session in Murrindindi Shire — Community life in Murrindindi — real moments, real people

Tourism photography for local government campaigns requires a different kind of range. It's not just about capturing one big moment — it's about building a picture of an entire region. We're proud to have worked alongside Murrindindi Shire Council on this project and to have helped put Dindi's best face forward. If you're planning a tourism shoot, a council campaign, or any project that needs a broad photographic scope, we'd love to hear from you. Get in touch with the Turbo 360 team today.

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